Overview
The Klaviyo homepage was completely overhauled to focus on viewing marketing campaign performance, completing onboarding tasks, and obtaining insights to improve conversion. This redesign transformed the user's first touchpoint with the platform into a powerful command center for their marketing operations.
The new homepage provides marketers with immediate visibility into their most important metrics, actionable recommendations, and a streamlined path to complete key tasks - all without navigating away from the main dashboard.
Key Features
Campaign Performance Dashboard
A comprehensive view of marketing campaign metrics including open rates, click rates, revenue attribution, and engagement trends. Users can quickly identify top-performing campaigns and areas needing attention.
Guided Onboarding Tasks
New users are presented with a clear checklist of onboarding tasks to help them get the most value from the platform. Progress indicators and contextual help ensure users complete critical setup steps efficiently.
Actionable Insights
AI-powered recommendations surface opportunities to improve campaign performance, optimize send times, and increase conversion rates. Each insight includes specific actions users can take immediately.
Impact
- Increased user engagement with key platform features by providing immediate visibility
- Improved onboarding completion rates through guided task flows
- Reduced time-to-insight by surfacing important metrics on the homepage
- Enhanced user satisfaction by streamlining access to frequently used features
- Increased feature discovery through contextual recommendations
My Role
As Product Manager, I led the homepage redesign initiative from research through launch. Key responsibilities included:
- Conducted user research to identify pain points with the existing homepage experience
- Defined product requirements based on user needs and business objectives
- Collaborated with design to create an intuitive, data-rich dashboard experience
- Worked with engineering to implement performant data visualizations
- Established success metrics and monitored post-launch performance
- Iterated on the design based on user feedback and analytics data