Hi, my name is Casey

Product Manager

I turn roadblocks into roadmaps.

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About Me

I am a Product Manager with +15 years of experience building products and AI solutions for ecommerce marketing platforms.

My career started as a consultant, then moved to product management where I discovered my passion to build solutions that solve real world problems for companies. I've launched products for major brands like Disney, Bank of America, Radisson, Best Western, Caesars, Klaviyo and most recently Twilio.

When I'm not working, you can find me exploring new technologies, enjoying nature, vibe coding on my free time, or mentally problem solving everyday things.

Experience

Staff Product Manager

Twilio

2023 - Present

  • Released our Journeys workflow automation tool to allow marketers to orchestrate and activate their data with Segment's CDP.
  • Launched a generative AI product to allow users to describe cohort criteria in plain text and it would build their Audience conditions for them.
  • Released Broadcasts that sent campaigns to an audience via our native Email / SMS / WhatsApp channels.

Senior Product Manager

Klaviyo

2021 - 2023

  • Re-architected Klaviyo's Homepage to focus on success metrics and performance of campaings to ensure ROI on marketing spend.
  • Launched 'Conversations' inbox to manage customer responses to a brand's SMS / WhatsApp marketing messages.
  • Integrated with various support ticket systems (CSX) and built seamless "text-to-buy" secure payment solution for text messaging wit Shopify wallet.

Head of Product

Go Moment (acquired by Revinate)

2020 - 2022

  • Developed and maintained full-stack applications
  • Collaborated with cross-functional teams
  • Improved application performance and user experience

VP of Product

ShootQ

2017 - 2020

  • Scoped requirements and designed UI for our application to track bookings, contacts, proposals, contract signing, invoicing and payments.

Client Development Product Manager

Runtriz

2016 - 2017

  • Responsible for customization of our hospitality guest services platform
  • Managed the development and releases of iOS / Android within App stores
  • Built integrations with mobile key, TV remote, online check-in/out, POS, Property Management Systems and Stripe payments

Senior Product Manager

Caplinked

2015 - 2016

  • Managed roadmap for M&A platform to review confidential documents

Product Management Consultant

Accenture

2011 - 2015

  • Managed project initiatives for Disney's digital marketing department.
  • Conducted competitive analysis of NBC Univsersal's digital supply chain.
  • Provided Symantec with optimization strategies based on IT service mgmt practices.
  • Built Salesforce solution for Bank of America's ~$800B loan acquisition from '08 banking crisis

Incident, Change & Release Manager

IBM

2009 - 2011

  • Vetted change requests, coordinated releases and managed incidents.

Skills & Technologies

Artificial Intelligence

Claude Gemini Grok Open AI ChatGPT Figma Make

Product Tools

Jira Figma ProductBoard Gong Notion Google Docs Looker

Marketing Platforms

Engage Salesforce Braze Customer.io Iterable Google Ads Hightouch Hubspot Facebook Ads Manager

Featured Projects

Journeys 2.0

Segment

Journeys allows users to build real-time, event-based marketing workflows to automate and personalize customer journeys. The new architecture brings real-time orchestration, richer personalization, data warehouse composability.

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Generative Audiences

Segment

Allow users to describe their cohort criteria in plain text. Then the system will send the description and workspace context to LLM that build the Audience conditions in Segment for them.

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Broadcasts

Segment

Allows users to send batch and blast campaigns to an audience via Segment's native Email, SMS & WhatsApp channels.

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Get In Touch

I'm always interested in hearing about new opportunities and collaborations. Feel free to reach out!

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Schedule some time

Let's connect and discuss your project or opportunity.

Resume

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