Journeys 2.0 | Casey Koppes

Overview

Journeys 2.0 represents a fundamental transformation in how businesses automate and personalize customer interactions. This platform allows users to build sophisticated, real-time, event-based marketing workflows that respond dynamically to customer behavior.

The new architecture brings three core capabilities that redefine marketing automation: real-time orchestration for instant customer engagement, richer personalization through advanced data integration, and data warehouse composability for seamless enterprise data utilization.

Key Features

Real-Time Orchestration

Execute marketing workflows in milliseconds as customer events occur. The platform processes events in real-time, enabling immediate personalized responses across all customer touchpoints.

Advanced Personalization

Leverage comprehensive customer data to create highly personalized experiences. The system integrates behavioral data, demographic information, and real-time context to deliver relevant messaging.

Data Warehouse Composability

Connect directly to your data warehouse to unlock the full power of your enterprise data. Build workflows using any data available in your warehouse without complex ETL processes.

Impact

Reduced time-to-market for new campaigns by 60% through intuitive workflow builder
Increased customer engagement rates by 40% with real-time personalization
Enabled seamless integration with existing data infrastructure for Fortune 500 companies
Processed over 1 billion events per day with sub-second latency
Supported multi-channel orchestration across email, SMS, push, and web

My Role

As Staff Product Manager, I led the product strategy and cross-functional execution of Journeys 2.0. Key responsibilities included:

Defined product vision and roadmap aligned with market needs and company strategy
Conducted extensive customer research to identify pain points in existing workflows
Collaborated with engineering teams to architect scalable, real-time infrastructure
Partnered with design to create intuitive workflow building experiences
Led go-to-market strategy and customer adoption initiatives
Established success metrics and analytics framework to measure product impact